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Since no one else has done this to my knowledge, I thought it would be interesting to launch a series of audio interviews with professionals talking about Rights Management. It is called Rights.tech
Questions like “What is copyright?” and “How to register copyright?” has already been done by others. I am not interested in repeating it because that broken record has little success of audience engagement. The size of that issue is mentioned in several interviews. I was more interested in sharing the perspectives of professionals on the status of this market.
I reached out to the top professionals in the field of Rights Management globally about what they thought about the market.
Here are the 5 questions I asked everyone interviewed:
- Who are you and what do you do?
- What are the biggest challenges and successes you have seen with Rights Management?
- What is changing with Rights Management or needs to change?
- What advice would you like to share with people interested in Rights Management?
- Where can we find more information about Rights Management?
A few declined to be interviewed, but most welcomed it because this is an underserved market (IP and content licensing not so sexy) and it is complicated. I like niche markets for this reason.
Starting in May 2o16, Rights.tech will have new interviews throughout the summer with standards bodies, vendors, licensees, licensors, consultants, create creators and associations with interests in Rights Management.
I reached out to a few conferences about this, but since I am leveling the playing field and I am one of the few consultants not in the pocket of any vendors (yes, I remain vendor-neutral), do not expect to me to be headlining anywhere on the conference circuit. That is what consultants call ‘partnering’ or ‘preferred’ solution providers. I don’t prefer nor partner with any vendors because I am a vendor-neutral consultant.
How do I remain vendor-neutral and interview Rights Management vendors at the same time?
No sales pitches allowed in the interviews. No money exchanged either way. Release all the vendor interviews on the same day. Everyone is interviewed based on who they are and what they do, however not who they work for. No favoritism. I bet most people did not know there were this many Rights Management vendors on the market today. There are others, but they declined to be interviewed.
Same with the standards bodies. There are too many of them. Not all were keen to be interviewed. Sadly, some were just too disorganized to be interviewed.
To listen to this series about Rights Management, visit Rights.tech