How do I: plan a podcast

I plan most podcast series that I created.

How I do plan podcast episodes which are mostly interviews?

  1. Pick a niche topic that enough people care about and isn’t talked about much (hence the niche topic we will call XYZ for this article)
  2. Test the topic by asking a lot of people (that you don’t know) how much they care about topic XYZ and see if the market (people interested in the topic) is willing to talk about it who knows a bunch about topic XYZ or work in the field of XYZ. Look it up to be sure there is a network or groups of people interested in XYZ and join their network, group and/or conversation.
  3. Find 52+ people to interview on topic XYZ who are willing to answer a handful of pre-prescribed questions. This often means you need to ask several hundred people if they are willing to be interviewed because A) not everyone will say yes to the interview. Follow up and move forward. B) not everyone can schedule time to do this with you. Follow up and move forward. If they can’t, move on.
  4. Schedule all interviews over a 4–6 week period for 15–30 minutes calls. Mass interviews. Sometimes a few per hour, back to back. This can be all scheduled and managed.
  5. After the interviews are recorded, bulk edit all interviews in manageable groupings. I edit blocks of up to 10 interviews at one time. Schedule the time for everything if you want to get it done.
  6. Bulk approve edited interviews with interviewees. Email them the edited audio for their approval.
  7. Once approved, bulk schedule the release of episodes with a year (52 weeks) from those 52 interviews. Grouping or batching tasks is much easier than the start-stop-start model. It helps maintain consistency too. It is easier to schedule too. This is auto-pilot after you grouped up and did all the work ahead of time. Some podcasters I have met do 4 episodes at a time.
  8. Release weekly with some marketing to the XYZ community, interviewees, relevant social media channels, all the podcatchers, email marketing, interviewing with other podcasters/bloggers and word of mouth.
  9. Repeat the process for the next podcast series. You can do this a few times just like I did if you want to.

Questions?

Need help creating a podcast series for yourself or your business?

I can help you as much or as little as you like.  

Schedule a call for consulting on your existing or future podcast.

How do I: improve user adoption

After several months of research in what is missing in the market, how to fill that gap and what was worth doing a deep dive to find out a lot more about it, I found the topic for my next (7th) book as well as my next (6th) upcoming podcast series.  It is little talked about, vital to most businesses, ignored by some, misunderstood by more and unknown to many.

During my months of research on the topic, I found the origins of it, found people all over the world willing to share information and their experiences with it.

This is something you should be very aware of whether you work for a business which:

  • offers products or services
  • is non-tech or tech-focused
  • has between 1 to 200,000 employees
  • operates locally, nationally or internationally

Since I only write and podcast about niche topics, the next niche topic I plan to write about and release my next audio podcast series about how to improve user adoption.

After uncovering a lot of fascinating stories about both internal and external user adoption, I want to share these with you every week starting in September. Subscribe today to follow this weekly podcast series about user adoption at useradoptionpodcast.com.

You can stay in the loop for the upcoming book at improvinguseradoption.com

I am giving some live presentations about how to improve user adoption for those who are interested in finding out more and I will take questions. Join me on:

Thursday, July 19, 2018
12:00 PM – 1:00 PM in Savannah, GA
TechSAV at Bull Street Labs

Wednesday, July 25, 2018
5:30 PM – 7:00 PM in Bluffton, SC
Bluffton Community Library

If you are interested in having me speak near you about user adoption, contact me directly.