How I do plan podcast episodes which are mostly interviews?
- Pick a niche topic that enough people care about and isn’t talked about much (hence the niche topic we will call XYZ for this article)
- Test the topic by asking a lot of people (that you don’t know) how much they care about topic XYZ and see if the market (people interested in the topic) is willing to talk about it who knows a bunch about topic XYZ or work in the field of XYZ. Look it up to be sure there is a network or groups of people interested in XYZ and join their network, group and/or conversation.
- Find 52+ people to interview on topic XYZ who are willing to answer a handful of pre-prescribed questions. This often means you need to ask several hundred people if they are willing to be interviewed because A) not everyone will say yes to the interview. Follow up and move forward. B) not everyone can schedule time to do this with you. Follow up and move forward. If they can’t, move on.
- Schedule all interviews over a 4–6 week period for 15–30 minutes calls. Mass interviews. Sometimes a few per hour, back to back. This can be all scheduled and managed.
- After the interviews are recorded, bulk edit all interviews in manageable groupings. I edit blocks of up to 10 interviews at one time. Schedule the time for everything if you want to get it done.
- Bulk approve edited interviews with interviewees. Email them the edited audio for their approval.
- Once approved, bulk schedule a year (52 weeks) from those 52 interviews. Grouping or batching tasks is much easier than the start-stop-start model. It helps maintain consistency too. It is easier to schedule too. This is auto-pilot after you grouped up and did all the work ahead of time.
- Release weekly with some marketing to the XYZ community, interviewees, relevant social media channels, all the podcatchers, email marketing, interviewing with other podcasters/bloggers and word of mouth.
- Repeat the process for the next podcast series. You can do this a few times like I did.
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