Listen to Engel Jones of #12minconvos podcast interview Henrik de Gyor
Thanks again to Engel Jones for this interview on his podcast.
Here is a preview of the 12 minute conoversation:
How I do plan podcast episodes which are mostly interviews?
Need help creating a podcast series for yourself or your business?
I was asked to write about how to create a podcast series from just the idea. I thought I would share the process I use, the timeframe I do this in, as I do it. Again. I have created a few podcast series over the past few years, so this time I am documenting the process as it happens. Journaling as this journey happens…
Got an idea. New topic for another potential podcast. Not every idea becomes a podcast.
Researched the topic in the early morning before going to work. Looked up how many people do something on this topic via social media and how many people have talked about this already as a podcast via Google and iTunes.
If I was starting another book, I would search the topic in question on Amazon. If zero to a handful of articles or podcast episodes are found, this means a niche has been found. If there are a few thousand people do this, there is an audience. I like niche topics more than overtalked about topics that we hear about too often.
What is the problem you are trying to solve? (what is this for?)
Who is the audience you want to talk with, about and to? (who is it for?) I rarely write just for me, however, it helps to be curious about the topic. So I create for myself first for the level of satisfaction unless I am creating for someone else… and someone else is paying the bill.
Went on Upwork and assigned someone the task of web scrapping 1000 contacts to reach out to people specific to this topic.
With a boilerplate invite message, I invited over 100 of these people (I did not know) via social media to connect and I would send them the interview questions to ponder in advance with context about the podcast idea to be launched.
Why would I give my idea out so openly? The short answer is: who is going to do the work of implementing this idea into reality and follow through? If there was such a person, this would already be available. “Idea theft” is not my fear. It’s an excuse too many people use to not build/create and then share/sell.
A week after the idea was generated. With the goal of scheduling 60 individual interviews for this podcast series to create a weekly podcast lasting 1 year, I already have 15 interviews scheduled. When people accepted my social media invite that showed they were interested in my idea and might want to be interviewed, I emailed my ask (interview them in the coming weeks) with context about the podcast (what’s it for), a little info about me and potential dates to click on so they could schedule the interview with one email. By this day, I had 12 interviews scheduled for the coming weeks of March. 48 more to go.
Why schedule and record 60 interviews for a year?
Weekly interviews equal 52 interviews for a year, however it is recommended to launch with a few interviews day one. And some interviewees may flake out or not respond to approvals. Not everyone is dependable in case this is something not realized. This is also why I have a 1000 contacts to revert back to if needed.
Recorded my first interview for the EIR podcast.
Recorded 3 more interviews for the EIR podcast.
Recorded 4 more interviews today. Have 11 more interviews scheduled in March so far. 50 other people interested in being scheduled for an interview this month. Following up on all invites later this week since the goal is 54 interviews recorded, edited, approved and scheduled by April. Still planning to launch in Spring 2019.
Have 12 interviews recorded and 12 others scheduled. There are 44 more people interested in being interviewed as I follow up with them each week.
A month after coming up with the idea for the EIR podcast, I have 18 interviews recorded and 6 others scheduled to be interviewed. There are 48 more people interested in being interviewed, however yet to be scheduled. Not all schedules work out for a brief call this month.
Interviewed 21 and 13 others scheduled. There are 45 more people interested in being interviewed.
Interviewed 28 and 9 others scheduled now. There are 32 more people that claim to be interested in being interviewed and following up with them one more time on Wednesday, March 27.
Have 37 people say ‘No’ so far. Thought I would share the fact that the people saying “Yes” [counting recorded and scheduled only as “Yes”. Not counting interested parties] and the people saying “No” is 37 to 37 “Yes”s after a month of work. I hold no emotional attachment nor value to ‘rejection’ since that should be expected as a norm. Just move forward. It is not worth the level of effort to negotiate a “No” to Yes” for this project nor this timeline.
Interviewed a total of 35 people and 5 were scheduled for interviews. There are 30 people that mentioned they were interested in being interviewed; however, after 5 follow-ups over 5 weeks…they might not be interviewed. Have a few last interviews scheduled for the first week of April and then wrap up the interview process. Had a few people reschedule several times; however if they can’t find 15 minutes for a call within a month, it’s not worth chasing them with more than a few follow-ups.
With all interviews recorded for this project, I am now in editing mode. Bulk review and writing of the edits needed for each episode. These edits will be sent in bulk 10 episodes at a time to an audio editor via Upwork for all audio editing to be done. Seeking an intro and outro (audio clips) for this series for the start and finish of each episode of the EIR Podcast. Need to record a ‘Welcome to EIR podcast’ now that I heard common themes from many EIRs during the interviews.
Too much going on to work on this project for now. Vacation is coming up on Tuesday, April 16. Plenty of time to catch up then.
While on vacation in Santa Rosa, FL, trained two people (Addie and Emme) to review and write the editing instructions for my podcasts. Walked them through the process with one episode, provided them an emailed template per episode to fill out, and gave them most of the episodes to listen and write down instructions in an email. These instructions include links, phrases to start and stop on along with timecodes.
All editing instructions are completed. Still waiting for my intro/outro to be re-recorded.
Received Intro/Outro. Added this to editing instructions for each episode. Sent first 10 episodes for editing through Upwork.
The first 10 episodes were edited and received. Sent the second set of 10 episodes for editing. Downloaded images for podcast cover/logo art.
20 episodes edited. Sent the rest of the episodes for editing on Upwork. Approved the podcast cover art after three iterations and some feedback from a few people.
All 39 episodes were edited and sent for approval. This will be my latest MVP (Minimum Viable Product). If I get more along the way, that will be for the next season. Got 2 approvals already. Building the website now and connecting to the distribution for many podcast channels.
Entrepreneurs understand what an MVP is. So I am launching a podcast series with the first 14 interviews approved to date. 4 other interviews need more edits per the interviewee to be approved. Week 1 will have a welcome episode plus 2 interviews to provide content right away based on those first approved interviews. First approved interviews become the first released interviews.
Since I work 10am-6pm EST for a remote consulting client, I schedule interviews between 7am to 10am EST for people in the Eastern time zone and after 6pm EST for people in the Pacific time zone. A few were interviewed during the weekend if that worked better for those schedules.
The actual interview lasts about 4 to 15 minutes. Most calls are 10-15 minutes in duration including the interview itself (when I am recording). I often schedule 15-30 minute calls to work out any technical difficulties.
Changed this to 15-minute calls only since I was not using the second half of the 30-minute time block for calls and saw that as an inefficiency to be eliminated. Don’t need the time break either. I would often have 2 to 4 calls scheduled back to back in the morning or evening. It is a process of batching tasks or grouping similar tasks together back to back. Recording 4 interviews in one day equal 1 month (4 weeks) of weekly podcasts. Get it done. Move forward.
As you can see, this is just another exercise in bulk tasking. No start-stop-repeat.
And this is how I launched a 7 month-long series of weekly podcast episodes.
Want a course on this? Want more details, costs, links, and all the tools used? Let me know
Want to create a podcast series? Schedule a call to discuss how
Earlier, I talked about how I use Amazon Alexa in my home.
This month, I launched my third Alexa Skill. You can add these to your [daily] “flash briefing” if interested.
An Alexa Skill is what Amazon calls a voice-enabled app to provide verbal content on demand.
Alexa Skills take little to no coding to create.
As a consumer or user of Amazon Alexa, an Alexa Skill can be found and enabled on alex.amazon.com as a part of Flash Briefing (think of it as a series such as a news feeds you customize to receive in audio form) or as a single on-demand app that informs you by hearing what says. News, sports scores, tips and weather updates are common content supplied as an Alexa Skill, but there are many more Skills available.
As an Alexa Skill creator/designer, anyone can go to developer.amazon.com/alexa to create and test an Alex Skill with little to no coding involved. There is a step by step instructions to:
You get to add what the user would request and receive.
If you want an even easier way to create an Alexa Skill that is less nerdy, take a look at getstoryline.com
Criteria and approval of an Alexa Skill is pretty easy within a day or so.
Here are the first three Alexa Skills I created which are available if you have an Alexa Device:
These Alexa Skills are three of my most popular podcasts and if you enable them as part of your Flash Briefing, you will not miss any future episodes of these podcasts.
For more on marketing Alexa skills, take a look at alexabusinessmarketing.com
Start building a first voice app today.